Data Driven Apparel in Rio, New Balance

As is so often the case with innovation, there is a long (long!) research and development process and sometimes and even longer runway to the public reveal, through the entire duration of which designers and researchers in our field cannot discuss their work, with varying levels of secrecy. 

So I am thrilled to see the Data Driven Training Knit which we developed and designed back in 2013 appear in preparation for the Olympics in Rio.  The tops are a part the New Balance Elite kit, as well as Team Ireland and New Zealand's kit.  Epic NB sprinter Trayvon Bromell wears it here in Rome.

We spent hundreds of hours planning & designing, researching the elite body, gathering thermal data, aggregating that data points, and translating them into the round for knit production.  It was an intensive process for an elegant simple looking product, but then that is good design, and it was a pleasure to be a part of a great team.

To visualize New Balance’s unique “data to design” architecture, Aggressive designed a futuristic test lab, where data-driven runners’ foot-strikes drive the creation of the midsoles in real time. Credits Production Co: Aggressive Client: New Balance Agency: Arnold Worldwide Directors: Alex Topaller, Dan Shapiro Producer: Kelvin Craver Creative Director: Alex Mikhaylov CG Supervisor: Max Chelyadnikov Edit: Alex Mikhaylov, Max Chelyadnikov, Dan Shapiro, Adam Thomson Design: Alex Mikhaylov, Andrey Krasavin 2D Animation: Andrey Krasavin, Federico Gonzalez, Dan Shapiro Modelling: E.D.Satan, Evaldas Cesnavicius Texturing: E.D.Satan, Konstantin Zankov Animation: Dmitriy Paukov, Max Chelyadnikov Simulation: Dmitriy Paukov Rendering: Max Chelyadnikov Compositing: Max Chelyadnikov, Dan Shapiro, Storyboard Artist: Rolo Ledesma Production Manager: Dustin Pownall Sound Design: Wesley Slover