I am so pleased to see the amazing collaboration of the New Balance Innovation Studio and my dear friends, Jesse and Jessica at Nervous System! This Data Driven Design collaboration was a long long time in the works, I recall plotting team up when I was still at NB, and it was worth the wait! Bringing together such great Boston brands for critical industry breakthroughs just warms my heart.
Congrats to everyone on KP's team and at Nervous System on all your hard work!
Check out the amazing process and science of Nervous System on their site!