New Balance, Boston MA
The data driven design project came out of the knowledge back in 2012 that data, whether it was personal quantified data or big data, would be driving design and New Balance would need a story around this for the 2016 Rio Olympic Games.
At the time I was one of two NB innovation team members collaborating with MIT's Tangible Media Lab project Biologic, which in part generated our idea to work with thermal body mapping.
Over a series of months working with the sports lab our team mapped Male elite bodies and Female Elite runner bodies, aggregated the data, and generated an intelligent mesh matrix. Working with an innovative circular knit factory we changed knitting programs to create exact mathematical tubes with mesh placement for thermal optimization.
This became a part of the Apparel Kit for New Balance athletes competing in the Rio Games.