October 2017 - Present
As Brand Strategy consultant I collaborated on the development of Veil Intimate’s patented technology utilizing 3D modeling and printing capabilities with the aim of developing a better bra for the comfort, fit, support and modesty, to be licensed across all women’s categories. With my background in user centered design I worked alongside the engineering team in Colorado to iterate and review forms, bringing to bear market knowledge, and steering towards apparel friendly outcomes.
In addition to product development, in brand strategy a large part of my role at Veil is bringing my expertise and network to bear in many of these markets, and in innovation itself.
Additionally I collaborate with FIT faculty on user and fit testing, and consult with AFFOA on potential technology integration for medical outcomes.
On the business side, I support the founders in VC and partner meetings, to develop the best path to market for the brand, near term and long. With consideration to the overall strategy of the brand, starting with the brand DNA and how licensees will utilize and tell this story.