(Film by Filson and Finback Films)
Every couple of months, 68-year-old Ed Zevely rides into the Colorado high country to camp for weeks at a time-and he does it completely alone. Through thunderstorms, open meadows and treacherous passes, he finds his own patch of serenity.
President Gray Madden and creative director Alex Carleton talk about the allure of outdoor adventure and the brand’s new marketing strategy.
Jeff Beer 10.12.15
The people of Filson have a saying, that the brand’s territory is anywhere the salmon can swim. Since 1897, the company has been outfitting the more rugged types of the Pacific Northwest, starting with gold miners, then forestry workers, and on to outdoorsmen of all stripes, including hunters, fishers, sports shooters and travelers. Over the last decade, the brand’s territory has expanded to just about anywhere a guy can grow a beard, championed by a certain set of consumers looking for a classic, made in America authenticity, along with other heritage brands like Red Wing, Pendleton, Carhartt, and more.