Sports Apparel Innovation
This is Runnovation, New Balance
The Beacon Jacket was developed over a series of months through intensive research and development, as the pilot project for the Apparel Innovation team. The product successfully achieved the goals of breaking into the visibility market with a new angle, a look that is uniquely New Balance and a head to toe visibility product which has fashionable appeal.
Press coverage of the Beacon Jacket
The 990 Apparel collection came out of a design exercise examining the iconic 990 shoe, and what it would be manifested in apparel. This allowed us to go deeper than aesthetics; into how and where it would be made, the materials, who would it appeal to and why-to dig really deep into what makes New Balance totally unique as a global brand. And to translate this into apparel. These pieces are some of the art that came out of this intensive.
Industrial Design for Innovation
Design projects range from large scale collaborations on an Olympic running kit, driving concept and designs of lead pieces for a major sports brand, working on clandestine military apparel, team design of an airlock system on a lunar habitat, managing a research team embedded long term in a senior care home to develop truly consumer need driven products. I have worked with athletes in the US, Europe and Asia, and been a part of innovation teams in the same.