In my role as Designer with Dear Kate we took on the challenge of bringing their patented underwear technology into the athletic market, starting with yoga pants. Our intention was specifically to engineer new solutions for women in sportswear.
The tagline "No Matter Where, No Matter When, No Sweat No Fear" says it all. The demands and constraints were challenging, but it was an exciting project and an awesome demographic move sports apparel forwards for!
The result was a patented gusset and yoga collection which is ongoing and successfully moved the brand into the athletic space empowering women.