As Brand Strategy consultant I collaborated on the development of Veil Intimate’s patented technology utilizing 3D modeling and printing capabilities with the aim of developing a better bra for the comfort, fit, support and modesty, to be licensed across all women’s categories. With my background in user centered design I worked alongside the engineering team in Colorado to iterate and review forms, bringing to bear market knowledge, and steering towards apparel friendly outcomes.
In addition to product development, in brand strategy a large part of my role at Veil is bringing my expertise and network to bear in many of these markets, and in innovation itself.
Additionally I collaborate with FIT faculty on user and fit testing, and consult with AFFOA on potential technology integration for medical outcomes.
On the business side, I support the founders in VC and partner meetings, to develop the best path to market for the brand, near term and long. With consideration to the overall strategy of the brand, starting with the brand DNA and how licensees will utilize and tell this story.
Mighty Well Design Strategy Consultant
Oct 2016 - Oct 2018 Boston, MA
I collaborated with the founders to create a consistent brand strategy across categories and platforms for the young Boston based startup, as they moved from a one product company to become a international platform addressing the unmet needs of patients with functional and fashionable products.
I worked with the apparel design team throughout each step of the process, from product ideation to final crits, drove user testing, created shot lists for product stories, and collaborated on brand strategy for a cohesive visual brand DNA throughout all visual and verbal communications as well as new products.
Kenzen Design Consultant
2016-2017 San Francisco, CA
I was the Design and User research lead on the global team at Kenzen focusing on the experience of the wearable health monitor in the real world, to whom could the Kenzen technology developed in Switzerland deliver the best value, how wearers would live with the monitor and system, what form factors would best serve these users and scenarios. I worked back to the heavily engineering based team to try for the development to a human friendly product which also fit a very complex technology package.
Kenzen is a Google Demo days and Tech Crunch award winning start up in the real time wearable health diagnostic space offering an unprecedented host of high quality data 24-7.
VF Apparel Innovation Consultant
2016 Stratham, New Hampshire and Alameda, CA
I consulted with the VF Global Innovation Center on a visionary project for an iconic outdoors brand, bringing my skills in user research, technology, future innovation to the diverse team. My role within the large collaborative team of organizations with multidisciplinary skill sets was research lead with the brand elite athletes, highlighting my skill at translating technical innovative applications to real world use, and an ability to translate the necessary information.
The collaborative ideation and development process around creating complex future products for sporting goods brands under the VF name was a great challenge.
Dear Kate Yoga Apparel Designer
2016 Providence, RI
My job as the Apparel Designer (consultant) with Dear Kate was to bring their patented underwear technology into the athletic market, starting with a series of yoga bottoms.
With the "No Matter Where, No Matter When, No Sweat No Fear," our intention was specifically to engineer new solutions for women in sportswear by creating patented construction and textile structures.
The result was a patented gusset and yoga collection which is ongoing and successfully moved the brand into the athletic space empowering women.
Descience Creative Lead
2014-present Boston, MA
Descience is a disruptive global community of designers, scientists and technologists collaborating to change the how clothing, textiles and the very world in which we live is made.
I joined as creative lead in 2014 and remain involved, in a supporting role, as STEAM will only grow in its vital importance as barriers between channels of thought become less relevant and fluid exchange of ideas becomes vital to creative problem solving of our most vital challenges.
In 2015, I became Creative Lead, when we put on a conference at the MFA in collaboration with MITEF and the MFA, and in 2016 we helped curators bring in local and global thought leaders in the tech-science-fashion space to the wildly successful MFA #techstyle show.
Manufacture New York Design Consultant
2015-2016 Brooklyn, NY
I was innovation designer for the Technology Team at Manufacture New York working alongside the early founding team, promoting & growing the organization, and driving projects in fashion and sports apparel technology integration.
Work included new technology explorations, user research for integration, building company partnerships with major fashion and technology brands, and the design of new wearable products.
We ran client projects developing novel apparel based technology solutions.
NB-Data Driven Design for Rio 2016
2012 New Balance, Boston MA
The data driven design project came out of the knowledge back in 2012 that data, whether it was personal quantified data or big data, would be driving design and New Balance would need a story around this for the 2016 Rio Olympic Games.
At the time I was one of two NB innovation team members collaborating with MIT's Tangible Media Lab project Biologic, which in part generated our idea to work with thermal body mapping.
Over a series of months working with the sports lab our team mapped Male elite bodies and Female Elite runner bodies, aggregated the data, and generated an intelligent mesh matrix. Working with an innovative circular knit factory we changed knitting programs to create exact mathematical tubes with mesh placement for thermal optimization.
This became a part of the Apparel Kit for New Balance athletes competing in the Rio Games.
NB-Beacon Jacket 2013 and running
2011 New Balance, Boston MA
The Beacon Jacket was developed over a series of 15 months through intensive research and development, as my initially solo pilot project for the Apparel Innovation team.
The product successfully achieved the goals of breaking into the visibility market with a new angle, three tiers of visibility, a look that is uniquely New Balance and a head to toe visibility product, which had the unique perspective of fashion appeal through the design and technology we developed.
(Some of the press coverage from the first few months around the launch of the Beacon Visibility Run Jacket, including coverage by Outside Magazine and ESPN's holiday gift guide.)
NB-USA Made Apparel
2012 New Balance, Boston MA
The "Made in the USA 990 Apparel" was the first consumer facing collection made in the USA ever created at New Balance.
We leveraged our deep military contacts in manufacturing, within the innovation team, and looked to the heritage of one of the classic New Balance shoes, the 990 for a story. The DNA of this shoe, and the brand story it tells, generated a collection of women's and men's garments and graphic T's which spoke of heritage craftsmanship and comfort in wear.
Press coverage and photo shoots of the 990 collection were extensive. The idea for the 990 collection came out of a design exercise which I did to examine what the iconic 990 shoe would be, manifested in apparel, going deeper than aesthetics, into how and where it would be made, the materials, who would it appeal to and why, to dig really deep into what makes New Balance unique and powerful as a brand.
Business Innovation Factory
2008-2009 Providence Rhode Island
At the Business Innovation Factory Elder Care Project I led a multi-disciplinary team embedded in a Senior Home over a series of months working on an intensive ethnographic study. The team observed, participated and documented the experience at the home. We were comprised of myself the designer, a videography/medical student and professional photographer.
At the office collaborating with a broader team, we analyzed the findings and clearly mapping out the full Elder Experience.
The result was in intensive investigation of pain points, generating product opportunities and directions in partnership with major international brands sponsoring the project.
Partner organizations to BIF included the CVS innovation studio.
NASA RISD Fellowship
2007 Providence, Rhode Island
While at RISD for my graduate degree in Industrial Design I was award a fellowship with the NASA-RISD project.
The team employed designers, engineers and NASA specialists to work collaboratively to design human-centric solutions to the NASA Airlock/Suitlock system (at that time intended)for the 2020 Lunar Lander.
The final output were a series of high quality full scale models of proposed concepts which the team shared out with senior leadership in Houston.
(The video shown here calls the project a studio, which our summer/fall fellowship would later become, but at the time it was a paid fellowship)
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