Providence Rhode Island
At the Business Innovation Factory Elder Care Project I led a multi-disciplinary team embedded in a Senior Home over a series of months working on an intensive ethnographic study. The team observed, participated and documented the experience at the home. We were comprised of myself the designer, a videography/medical student and professional photographer.
At the office collaborating with a broader team, we analyzed the findings and clearly mapping out the full Elder Experience.
The result was in intensive investigation of pain points, generating product opportunities and directions in partnership with major international brands sponsoring the project.
Partner organizations to BIF included the CVS innovation studio.